North Fire Back Carl Froch's
Atlantic City Showdown
November 29, 2011
(NOV 29) Carl Froch has signed a
sponsorship deal with West Yorkshire fire and rescue supply company
North Fire ahead of his Super-Middleweight unification showdown with
Andre Ward on December 17 in Atlantic City. Froch puts his WBC
belt on the line in the Super Six final at the Boardwalk Hall and is
confident of defending his strap and taking Ward’s WBA crown as the
Super Six tournament draws to a close.
Froch’s stablemate Kell Brook makes his
US debut on the same bill and the unbeaten Sheffield Welterweight is
also backed by the company. North Fire were established in 2008 as the
official exclusive sales and service agent for Rosenbauer International,
supplying the UK and Ireland’s Fire and Rescue Services with Aerial Fire
Trucks and Fire Fighting Equipment. In 2011 they were voted Business of
the Year by the Mid Yorkshire Chamber of Commerce.
“I’m delighted that North Fire are backing me on the biggest night of my
career,” said Froch. “It’s going to be a red hot occasion and I plan on
putting on a great display for my newest sponsor.”
“North Fire are proud to be sponsoring Carl in the Super Six final,”
said North Fire managing director, Oliver North. “With a thoroughly
world class pairing of Froch and Brook representing the UK on the same
bill in the States, ‘Team North Fire’ are set to make a true statement
of British boxing.
“Froch is undoubtedly the classiest fighter throughout Europe, pound for
pound, and arguably one of the best world-wide. We’re extremely happy to
have Carl representing us on such a monumental night for boxing and are
confident Carl will fly the flag proudly for British boxing whilst
bearing the North Fire brand in the process. We hope that after claiming
success on the night, The Cobra will receive the significant acclaim
which he deserves after such a long run of world class performances.”
North Fire join a growing list of sponsors backing Froch alongside
Lonsdale, One True Saxon and NRG Fuel.
