Tecate
Paints the Town Red with Special Activities in Las Vegas During
Mayweather vs. Marquez Fight
September 12, 2009
(SEPT 12) WHITE PLAINS, N.Y.– Tecate,
cerveza con caracter, announces its activities to get Las Vegas boxing
fans ready for the upcoming Floyd “Money” Mayweather (39-0, 25 KOs) vs.
Juan Manuel “Dinamita” Marquez (50-4-1, 37 KOs) bout. The initiatives
are part of the Mexican brand’s national marketing campaign as the
primary sponsor of the HBO Pay-Per-View event, which will be broadcast
live on September 19 from the MGM Grand Garden Arena.
“It’s undeniable that the sport of boxing is driven by the passion of
its fans. As the lead supporter of Mayweather vs. Marquez, Tecate
understands the importance of providing adult fans with a variety of
activities in the days leading up to the fight, ensuring they have a
complete experience regardless of whether they live in Las Vegas or are
flying in just for the event,” said Carlos Boughton, brand director for
Tecate. “We want to share the excitement of celebrating Mexican
Independence Day this weekend with our adult consumers and are excited
that we are able to do this with a great Mexican boxer who carries the
passion and character of his country.”
Beginning September: Autograph Sessions with top boxers
On Friday September, 18 and Saturday, September 19, Mexican boxers
Fernando Vargas and Victor Ortiz, will visit select grocery stores in
Las Vegas to sign autographs and take pictures with consumers as part of
the Tecate’s Mobile Boxing Ring tour. On Friday the 18th Piolin, the
popular radio personality, will take part in the event as well. The
popular Chicas Tecate also will be on site to hand out fight posters and
other giveaways to fans 21 and older.
The details of the autograph sessions are:
Friday, September 18
5-7 pm
Liborio Markets (Store 6)
930 N. Lamb Boulevard
Las Vegas, NV 89110
Saturday, September 19
1-3 pm Marianas Store #1
2551 E. Bonanza Road
Las Vegas, Nevada 89101
Additionally, dozens of taxi toppers, double-deck buses, billboards, and
television and radio ads will promote details of the Tecate-sponsored
fight throughout Las Vegas.
Fight Week: Weigh-in and Ticket Promotions
On Friday, September 18, fans will be invited to watch as Mayweather and
Marquez step on the scale during the official weigh-in at the MGM Grand
Garden Arena. Themed giveaways will be distributed to adult consumers by
the Chicas Tecate, who’ll also be available to pose for photographs with
fans. Furthermore, Tecate will give adult fans the opportunity to win
tickets to the “Number One/Número Uno” bout by participating in a
text-to-win promotion, details of which will be displayed on various
screens throughout the MGM Grand beginning September 15. The screens
will be located at the MGM Grand, the Marquis of the MGM Grand and in
hotel room television.
Fight Night: VIP Ticket Upgrades and Viewing Parties
On fight night, Saturday, September 19, adult ticket-holders also will
be able to use their cell phones to enter-to-win a seat upgrade to the
VIP ringside area, where they will enjoy the action next to celebrities
in attendance.
For those enjoying the fight outside the arena, Tecate will be
sponsoring parties at the Mandalay Bay and MGM Grand hotel. where each
round will be broadcast live via closed-circuit television. Specials on
Tecate and Tecate Light will be available to adults 21 and older
throughout the night.
Should local fans choose to watch the fight from home, however, Tecate
will make their night affordable by offering up to $55 in savings with
the purchase of a 12-pack or larger of Tecate at participating Las Vegas
stores. Specifically, the mail-in rebates include a $25 discount for the
HBO Pay-Per-View event, and up to $30 in snacks and items from the deli
department with the purchase of $100 worth of groceries.
