Tecate Announces Support
of Unparalleled Four-Bout Battle in Austin
March 24, 2009
WHITE PLAINS, N.Y. (March 24, 2009) –
Tecate, cerveza con carácter, continues its efforts to make boxing
accessible to its adult consumers by sponsoring Golden Boy Promotions’
“Lightweight Lightning” four-bout card on April 4 at the Frank Erwin
Center in Austin, Texas. That night, the ring will host seven former
world champions as they vie for recognition in what is considered the
most talented division of the sport. The Mexican beer brand will launch
a regional marketing campaign to build buzz among boxing aficionados in
the weeks leading up to the event.
“Since Tecate launched its boxing program in 2007, we have executed a
variety of retail and onsite promotions that have brought thousands of
fans across the country closer to their favorite fighters and the
excitement of the ring. We design these campaigns around the consumer’s
desire to have a full experience when watching the fights, whether they
are at the venue or viewing the HBO telecast at home,” said Carlos
Boughton, brand director for Tecate. “We are thrilled to have the
opportunity to bring such a diverse group of talented fighters to Austin
and give locals a chance to participate in the boldness and masculinity
of the Tecate boxing experience.”
HBO’s Pay-Per-View live broadcast will give fans across the nation the
chance to witness the punches of Edwin Valero (24-0, 24 KOs) vs. Antonio
Pitalua (46-3, 40 KOs); Joel Casamayor (36-4-1, 22 KOS) vs. Julio Diaz
(36-4, 26 KOs); Austin native Jesus Chavez (44-4, 30 KOs) vs. Michael
Katsidis (24-2, 20 KOs); and Jorge Barrios (47-4-1, 34 KOs) vs. Texan
Carlos Hernandez (43-7-1, 24 KOs).
Tecate will develop and display POS materials featuring the boxers’
images and fight information in select stores throughout Texas,
including the Austin region; an effort that will be complemented by a
local Spanish-language radio campaign. Television spots with the event
details will run nationally on Azteca America.
To enhance the experience of adult fans 21 and older at the Frank Erwin
Center, the Chicas Tecate brand ambassadors will be onsite to pose for
pictures and hand out themed giveaways.
